When I first joined the e-commerce team at Uniek's Kate and Laurel brand, I noticed minimal brand awareness and a lack of an established tone. I jumpstarted a previously defunct blog page on the Kate and Laurel website, creating a wealth of knowledge for new home decorators to explore. The blog not only established our warm, approachable brand voice, but furthered our initiative to create a larger brand presence and improve overall search engine optimization.Â
