JMC Days was a program run by Drake University's School of Journalism and Mass Communication, featuring panels with alum from different majors within the school, mock interviews, resume reviews and headshot taking. We were tasked with creating a campaign that showed the usefulness of JMC Days while showing off the services students could take advantage of. Part one, seen below, is the "This Could Be You" digital video series, showing real students who reaped the benefits of JMC Days.
Part 2 of this promotion, "Don't Let This Be You" was a fun print poster campaign used to show people who didn't take advantage of the benefits of JMC Days.
