El Patron is a refined styling gel used in highly upscale Chicago and New York barbershops and salons. Each gel and pomade is targeted toward a specific target of men depending on their age and texture of scalp. I used research and a voice styling guide to capture both the target audience and the benefit that would appeal to them.
I was tasked to research and use qualitative data to understand the product and the market to create the copy. Down below you will find styling guides for each styling product.
