Country Financial wanted a low-cost radio spot for their life insurance with a concept that would appeal to more minority groups. Through brainstorming, our creative team came up with the idea that life insurance isn't only about making arrangements, but leaving behind a lasting legacy for those you love most and want to protect. With that in mind, I penned this script, which won a Student ADDY award from the AAF. I later hired voice actors and created a scratch track to go along with it, as the script actually did not end up being used.