Eco Pro Nail Lacquers were a brand new, never-before-seen nail lacquer line created by parent company Ecoco Inc. As their content intern, I created over 120 nail lacquer descriptions based off of name and color, creating the sassy, exciting brand voice for the entire line.
Summer SunsetÂ
Product Description: Just because the sun is setting doesn't mean the day is over. The night is still young, and so are you. Party with this color from sunset to sunrise.
Temptation
Product Description: The temperature in the room rises. The tension is unbearable. Will you succumb to your temptation?
24K Gold
Product Description: Buy you a drink? Yeah, right. They couldn't afford you if they tried. You are an expensive taste that people love to indulge in.
Prom Pink
Product Description: You are the most beautiful woman in the room. You know it, this color knows it. Live your life with no rules and all the confidence. Tonight is your night to live it up like you're 17 again.